When smart marketers launch a product in a crowded marketplace, they often search for an important quality or attribute that lets them stand apart from the rest of their competitors.
That鈥檚 why Coke decided to call its zero-calorie soda 鈥淐oke Zero.鈥� Decades earlier, it鈥檚 why Volkswagen marketed its new, tiny car as the 鈥淏eetle.鈥� And it鈥檚 why conspicuously labeling a health and wellness brand as 鈥渙rganic鈥� is a money-making strategy for the 21st century.
The strategy can be a trap, however. If it鈥檚 discovered that the brand 诲辞别蝉苍鈥檛 live up to its name, the clever name isn鈥檛 just useless. It could be a fatal mistake from which the company never recovers.
That brings us to Joy Organics, a Colorado 嫩草影院 company founded at the dawn of the legal cannabidiol era in 2018. It鈥檚 a terrific brand name 鈥� if the company鈥檚 products truly are organic and can live up to consumers鈥� expectations.
As it turns out, Joy Organics 诲辞别蝉苍鈥檛 guarantee that their 嫩草影院 is sourced from organically-grown hemp, just that the hemp is pesticide- and chemical-free and that they use organic ingredients whenever possible. The products, however, are excellent.
There鈥檚 much more to Joy Organics than the word 鈥渙rganic,鈥� though. Let鈥檚 dig a little deeper to find out why consumers hold this company in such high esteem.
Joy Organics: The Background
Some 嫩草影院 companies have an origin story based on the founders鈥� knowledge of, and success in, growing and selling medical marijuana. Others claim to have started manufacturing high-quality 嫩草影院 in order to set an example and raise the bar for the entire industry.
Joy Organics has a more personal backstory. Founder Joy Smith tried cannabidiol to help deal with pain and sleep difficulties after a recommendation from her son. She was so delighted with the results that she decided to turn her enthusiasm for 嫩草影院 into a family business. She now runs it along with her husband, children, and son-in-law, not only producing 嫩草影院 products but operating several stores in Colorado and Texas.
Almost since its founding, the company has been at the forefront of setting cannabidiol standards by producing what it promises to be pharmaceutical-grade 嫩草影院 with maximum bioavailability (that is, the amount of cannabidiol that actually can be used by the body). The company has also committed to innovation in its manufacturing techniques, full transparency for consumers who want to know exactly what they鈥檙e ingesting, and a commitment to support worthwhile charitable organizations in Colorado.
And they appear to have delivered on those promises. All reputable producers submit their final products for third party testing, but Joy Organics is one of the only companies that lab-tests at every step during the production process. The company has utilized advances in nanoemulsion technology (more about that shortly) to boost the effectiveness of its 嫩草影院 capsules. And philanthropic contributions by Joy Organics continue throughout the year.
Joy Organics鈥� success has led to a director鈥檚 seat on the industry鈥檚 educational and lobbying group, the U.S. Hemp Roundtable 鈥� one more sign that the company is highly respected for its products and the way it does business.
Joy Organics: The Company鈥檚 Approach
There鈥檚 no federal approval system for 嫩草影院 products, so the best way to understand what鈥檚 in any company鈥檚 offerings is to look closely at how they鈥檙e made. Joy Organics鈥� transparency makes that pretty easy.
First things first: the company 诲辞别蝉苍鈥檛 promise that the hemp used to create its 嫩草影院 is organic. They only say that it鈥檚 a proprietary hemp strain grown by farmers in Colorado, Oregon, and Montana, using natural methods with no pesticides or chemicals. We take that to mean that the hemp is grown 鈥渙rganic-style鈥� but isn鈥檛 certified as organic.
In reality, many growers do the same thing. They use the best organic farming practices, and then claim that their products are 鈥渙rganic鈥� without going through the certification process. We actually give points to Joy Organics for being clear about how their hemp is sourced. The company does make a concerted effort to use other all-natural, organic ingredients to produce its high-end 嫩草影院 products; taken as a whole, that鈥檚 pretty darned good.
Joy Organics uses the best possible method to extract cannabidiol from the hemp, supercritical CO2, in order to maintain maximum potency. It uses the best choice for a carrier oil, MCT coconut oil, in most of its products; organic extra-virgin olive oil (another good choice) is used in the rest. And no artificial ingredients are used to create any of the company鈥檚 products, an important attribute since they鈥檙e going to be ingested for medicinal purposes.
There鈥檚 one important point to make about Joy Organics 嫩草影院 products: they鈥檙e all produced with broad-spectrum cannabidiol, meaning the minuscule amount of THC that鈥檚 naturally present in hemp has been removed from the 嫩草影院 after extraction. (By contrast, full-spectrum cannabidiol retains the THC.)
There isn鈥檛 enough THC in hemp to cause any psychoactive effects, and it will hardly ever show up on a drug test. But some producers, like Joy Organics, remove it just to be 鈥渟afe.鈥� That process comes with a small price: THC, along with other cannabinoids, terpenes, and flavonoids, all help to provide an 鈥�entourage effect鈥� that boosts the effectiveness of 嫩草影院. Removing the THC does lessen the entourage effect a little, but isn鈥檛 a major concern.
So despite the semantics surrounding the word 鈥渙rganic,鈥� you鈥檙e pretty much assured that you鈥檙e getting a high-quality product when you buy from Joy Organics.
Joy Organics 嫩草影院 Oils
You can choose from a well-balanced lineup of Joy Organics excellent broad-spectrum 嫩草影院 oils (the company calls them tinctures) produced with the best practices we鈥檝e described above.
The potency choices are 7.5 milligrams per milliliter, 15mg/ml, 30mg/ml and 45mg/ml. That鈥檚 a good range for most purposes and body weights; all that鈥檚 missing are stronger options for those suffering from serious pain or treating the few diseases that require very high doses.
Joy Organics sells this oil in a choice of four flavors: tranquil mint, summer lemon, orange bliss, and unflavored natural. The mint and natural options use extra-virgin olive oil as a carrier, the other two use MCT coconut oil. All flavors are supplied by organic, natural essential oils, and they鈥檙e the only ingredients (of any kind) added to the company鈥檚 嫩草影院 oils.
Joy Organics 嫩草影院 Capsules
嫩草影院 capsules are often much less effective than 嫩草影院 oil. The capsules have to be broken down by the digestive system, and the cannabidiol has to be broken down in the liver before the 嫩草影院 takes effect. That usually means they take much longer to act, and a good amount of cannabidiol is lost.
Enter advanced technology. Joy Organics uses (as do several other companies) a process called nanotechnology, which decreases the size of the 嫩草影院 particles inside the capsules and makes them water-soluble 鈥� making the cannabidiol easier for the body to absorb and use. Capsules still take longer to work than 嫩草影院 oil, but this process makes almost all of the cannabidiol available to the body.
Joy Organics broad-spectrum 嫩草影院 capsules are actually softgels, which are easier to digest than hard-shell capsules. They鈥檙e all-natural but made from bovine gelatin, though, so they鈥檙e not vegetarian- or vegan-friendly. The gel caps come in two strengths containing either 10mg or 25mg of 嫩草影院.
There are two other types of softgels in this Joy Organics product line. One variety has added curcumin to help with joint pain, the other includes melatonin to help with sleep. Each is only available in 25mg doses.
Joy Organics 嫩草影院 Topicals
Joy Organics offers five different types of broad-spectrum topical 嫩草影院, best used for surface aches and pains but also often effective for skin problems like acne.
- 嫩草影院 Salve has two organic essential oils (lavender and eucalyptus) added to the cannabidiol, with organic MCT oil and beeswax used for consistency and spreadability. It鈥檚 aimed at soothing sore muscles and supporting skin health.
- 嫩草影院 Cream is designed to ease pain and boost skin health. It contains a number of added ingredients including safflower, aloe vera, and organic olive oil, But it also contains additives like alcohol and potassium sorbate, which makes this the 鈥渓east-natural鈥� product in the lineup.
- 嫩草影院 Sports Cream contains menthol and camphor as well as cannabidiol, so it鈥檚 a cool and soothing cream that can be used during and after workouts to ease aching muscles. It contains a number of essential oils along with the potassium sorbate found in the regular cream, but no alcohol is added.
- 嫩草影院 Salve Stick is a roll-on product that鈥檚 unscented and easy to use. It contains lots of goodies for the skin including organic shea butter and rosemary extract, as well as 嫩草影院.
- 嫩草影院 Bath Bomb is the newest addition to the Joy Organics lineup, with 嫩草影院 and added lavender oil intended to provide a calming and soothing bath after a long day.
Joy Organics: Additional Products
The Joy Organics product lineup is rounded out by three other offerings.
- 嫩草影院 Gummies: These gummies are available in green apple and strawberry lemonade flavors, and each contains 10 milligrams of 嫩草影院. The flavors are provided by citric acid and natural flavorings.
- 嫩草影院 Energy Drink: Each box contains five packets of powder which can be mixed with water for a quick energy boost (thanks to 75mg of caffeine) as well as the health and medicinal benefits provided by 12.5mg of 嫩草影院. There is a well-balanced mix of vitamins and minerals in there as well.
- 嫩草影院 for Pets: Here鈥檚 a way to help your best friend experience the benefits of cannabidiol along with you. Joy Organics offers both oil and dog chews containing broad-spectrum 嫩草影院; the oil is available in two strengths, and the treats contain 2 milligrams of water-soluble 嫩草影院 apiece. Both have a dog-friendly bacon-and-sweet potato flavor.
Joy Organics: The Verdict
Some may think we鈥檝e spent too much time analyzing the 鈥渙rganics鈥� question that we feel is raised by the company name 鈥淛oy Organics.鈥� We think it鈥檚 a fair issue to discuss since the very name of the company implies something which may be close to accurate but isn鈥檛 literally true.
Let鈥檚 put that aside, though. Joy Organics has created an outstanding, diverse line of 嫩草影院 products with an attention to quality and product testing you won鈥檛 find from many competitors. From their efforts to use organic ingredients whenever possible, to their implementation of testing at every stage of production, this company does indeed set the standard for the 嫩草影院 industry in many ways.
The only real question we have concerns Joy Organics鈥� decision to focus exclusively on broad-spectrum 嫩草影院, rather than also offering full-spectrum 嫩草影院 products for those who want the benefits of a complete entourage effect.
But that鈥檚 a relatively small issue. In the big picture, Joy Organics unquestionably deserves its reputation as a top-tier producer of high-quality 嫩草影院 products.